There can be a lot of confusion as to what constitutes a "green" product and paint is no exception. Only paints with low or zero VOC's (Volatile Organic Compounds) can be truly described as "green". Some paints that claim to be green are in fact loaded with VOC's. VOC's have been connected with health problems and pollution for several years now. Although labeled as "green" or "low VOC" on the shelves, these paints gain VOC's as soon as colorants are added in the store, especially in the darker hues. That is why Benjamin Moore developed waterborne colorants so their Aura (Low VOC) and Natura (zero VOC) paints can truly be "green" in any color and any finish.
Benjamin Moore's proprietary colorant system also addresses another, often overlooked "green" factor: performance. Many Low VOC paints require multiple coats to get good coverage. The new waterborne colorants actually improve the performance of Aura and Natura paints. Fewer coats needed and the finish is more colorfast. They are less likely to fade and are more durable. Meaning you will not have to re-paint as often. They also dry faster and have little to no odor. Meaning you will no longer have to move out of your bedroom for a for a couple of days.
From a green perspective, less product equals less manufacturing and less transport, saving on water, power, and the production of greenhouse gases. Which makes choosing Aura and Natura not only good for the planet but also plain common sense.
Article from Benjamin Moore
www.BenjaminMoore.com
No comments:
Post a Comment