Wednesday, September 8, 2010

Are you Bold Enough?

How bold are you? In matter of colors of course. Most designers are conservative. A bold color is a lot to live up to and nor for everyone. But some part of us wants to break out and try to be bold. And you will not find more beautiful colors than these.

Take a look at this incredible turquoise blue green. A type of blur green you would see on a cloisonne vase. Oyster Bay will talk any designer into using it. It looks so glossy and deep and absolutely ravishing.

A hallway always seems to end up being dead space. So why not go for a Ruby Red that is warm and is a blast of life? You dont have to live in it, after-all, it is a hallway. It is also a hook, people can get addicted to color after they paint a hallway.

Utah Sky is a clean, simple jolt of blue. Just like good American tradition, this can also be used in a hallway. Use that against a white trim it turns out like shock tactics. Get your clients used to the excitement of real color,and then the next injection of color will me much easier.

Take two similar colors and mix them up. Such as Picture Gallery Red and Fowler Pink. This was once used as the inside lip of a conch where it goes into the rosy fleshy tone. It was then recreated with three parts of Picture Gallery Red and one part of Fowler Pink. If you can find the same color in nature, it often makes people feel more comfortable with color.

Some designers like to go straight to the library and paint it this deep, luscious, purple brown. It is like bark on a tree when it is wet in the rain. A dark color actually expands the space because it erases the boundaries.Then the room becomes all about the books and the art.

What ever you do do not give a guest a white room. They probably have that at home.Take a chance on this bright Coral Reef. It is softer than orange and hipper than pink, It is absolutely palm beach and lobster salad on a summer day.

This Lemon Grove yellow would make a great first impression on an entry hallway. Can you see it? With a bench and upholstered in bitter chocolate, and black and white photography. We all want to feel something when we walk into a room right? And this yellow would definitely do the trick.

I think that the strength and clarity of black is unappreciated. It is more a powerful backdrop than the ever present white. It can make a room feel intimate and cozy while staying modern and crisp. It is dark and sexy in high- gloss paint that reflects the light.

Even designers really, really want to use some colors, but do not ever get the chance. They are just waiting for the right room to use these wonderful knockout colors.

Wednesday, September 1, 2010

The True Blues

They are light and airy and deep and mysterious. All blues are beautiful.
All designers have the same question. What is the best blue?

Maybe this will help.

Sherwin Williams has a blue called Verditer Blue. It is an intense 18th century blue-green. They used to make it by pouring acid onto copper and using the verdigris as the pigment for the paint. A living room would be a killer with this on the walls,and white trim.

To some designers some blues are their secret key to wonderful designs. like Sassy Blue. This color is like the sky is peeking out a bit on a cloudy day. How it lightens the air in the room. It gives a small breath to everything around it.

Sometimes blue is tricky and can become gray and sad. This warm Mediterranean Blue does not! It is the blue in all those Pucci prints. It is bright, happy and not a cloud in the sky color blue. It is the vacation blue that everyone comes home and talks about. You will fall in love with Blue Wave in the bedroom and crisp it up with navy blur prints and furniture.

Can you believe that blue is America's favorite color? Everything from the darkest to the lightest. When painting a living room Patriot Blue is the way to go. It is a dark strong Cobalt Blue that has a sense of luxuriousness.

It is bright, pretty and reminds you of those summer nights on the lake. Waterside is a great blue that is calming just like the ocean, and has a hint of turquoise.

Blues To Be Continued.....

Tuesday, August 31, 2010

How About Neutrals?

There are many Neutrals that designers love to keep coming back to.

Some designers could paint every room in the house a color called Coconut Skin. This color is a deep mocha with some milk in it. It is cozy and comforting without being childish. Grounding it with pastels, it is weighty with bright colors. Even with a crazy color like lime green, you have a great combination.

What designer does not love a grayish blue as a backdrop? The color blue of a washed out sky just after a storm has passed. Almost anything looks great with Glass Slipper. This color is what neutrals are all about.

The most enduring color is from Benjamin Moore called Papaya. Papaya looks like homemade vanilla ice-cream with a little caramel in it. It looks great with blues, greens, and blue-greens of the sea and sky. There is nothing edgy about it. This color make the room look pretty and beautiful.

Mesquite is a flattering light moss green without much yellow.

A pale gray that does not turn blue or green is the color Horizon. It is the perfect background for many interiors. Blues of course look beautiful against this gray, and so do pinks, lavenders and wood furniture.

It is called Wenge and it is from Benjamin Moore. It is a rich blackish brown, the color of a bitter chocolate with cocoa. A neutral should get along with every color in the fan deck. This color goes with silvery greens and creamy yellows, and is wonderful with red.

Monday, August 30, 2010

#1 All About the Whites

Today's color topic is all about Whites.

These are the colors most of us want to come home to. Whites, an entire rainbow of them.

Off whites, cozier and creamier than ever, thanks to new and better
paints. A whole new world of neutrals that turn up the volume with just a
hint of color. Beautiful, interesting, and yet still easy to live with. If you have ver treied to pick a white paint, than you know there is such a thing as too many choices.

If you have a wall with a bow in it or a floor that has settled, use
Strong White. This will make an old room feel graceful rather than brand
new. It has more pigment and therefore more character.

Everything looks great against a true, clear, eye-chilling,
freezing-cold white. It is like a snow blizzard or marshmallows. Use Super White so anything placed in the background projects like technicolor.

It's tough to get a crisp look without being cold. This is where Ivory White does the trick. It is also the most flexible white to work with and works with any color.

Decorators White usually comes across as white- white, yet it is soft rather than harsh. It also works very well with art.

You do not want a highly reflective wall surface if you are going to be hanging a lot of art. China White is a very subtle off-white with a gray tone that helps the art work stand out.

When you are in doubt, Linen White. It may seem like a cop out but it works beautifully. Mostly used when people are unsure or if they want something light and airy. No matter what light shines on it, it looks great.

Mushroom White is a beige and it changes drastically. One minute it is putty and the next it is rosier. Chameleon almost and mysterious. It takes the properties of the color around it. You almost want to out your hand out and touch the wall because it does not seem solid. It is almost cloud like.

A good standby to have is Grant Beige. it is like a favorite pair of worn khakis. It works with modern spaces and traditional ones. If you want to keep your palette clean with whites, creams, and accents of black, it becomes very architectural, or you can warm it up with soft reds, blues, and greens.

Friday, September 11, 2009

Home Staging Training Event in Beverly Hills!

The Academy of Home Staging Los Angeles Logo

Discover how you can earn a fantastic income designing interiors in only 5 days of training!
Do people compliment you on your style?
Have you ever thought of becoming a home staging designer?
Maybe you thought the training to become a designer would cost too much or take too long. Traditional design schools are expensive and take 2-4 years to complete. What if you could train to become a Home Staging Designer averaging $75-$150/hr in just 40 hours of exciting, hands-on and in the field, comprehensive training?
In this one-of-a-kind, coaching and training program you will learn:
- How to charge, estimate and collect for your services
- A step-by-step guide to building a successful staging business
- How to attract and retain clients
- Space planning and how to select paint colors
- Staging theory and design applications
- In field practice (over 10 hours and 3 homes)
- Personalized and individual attention (class size limited to 8)
- Contracts, memberships and start-up tools included
In this tough economy, home sellers are looking to Stager's across the country to help them redesign their properties for faster sale and higher offers. With the training you will receive at The Academy, you can help people sell 2-3 times faster and for up to 17% higher. At The Academy of Home Staging, we give you the tools necessary to be competitive and successful in this highly sought after industry.
Academy Designation
Check out our Los Angeles training locations and dates at:
Next Training begins September 22nd - 26th, Tuesday - Saturday in Beverly Hills, CA

Upcoming trainings begin October 19th - 23rd, in Valencia, CA
and November 9-14th in Newport Beach, CA
What does a Home Stager do?
A Home Stager works with home sellers to design an environment that buyers aspire to own. Home Stager's can work with existing furniture or stage vacant homes, or a combination. An additional 25 design-related services that home stager's can offer are also revealed in the Academy's Home Staging Course.
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ABOUT THE ACADEMY TRAINING PROGRAM
Our 40-hour, hands-on program is a business start-up course in which you will learn how to market and grow your own home staging business. Our experiential training caters to creative people who prefer to learn by doing, with 10 hands-on design exercises including 3 in-field staging projects. We are one of the only training companies in the country to offer field training covering the 3 key areas that are essential to effectively staging homes. This experience gives you working knowledge that just can't be duplicated in the classroom.

START EARNING MONEY RIGHT AWAY
While most design industries take 2 or 4 years of training, this all encompassing course is geared to get you staging homes after 40 hours of extensive training and earning The Academy of Home Staging Certification (AHSC) designation. Studies show that home stager's earn $75 - $150/hr for their services. Even as a part timer, you can be earning what many people make working all month, but MORE IMPORTANTLY, you will be helping homeowners sell their home 2-3 times faster and for up to 17% more money.
STAGE HOMES LIKE A PRO
In this program you will learn the intriguing aspects of insider home staging techniques and tricks, design essentials such as space planning, color theory, paint color selection, step by step how to stage a room, design formulas, understanding and pricing different staging services, contracts, insurance, advertising, client relations, and many hours of marketing and business concepts as they relate to staging and project acquisition........just to name a few. But all you really need to know about the program is that you will be learning how to stage homes and make good money doing what you already love.
"I am so happy to have taken this training. I am amazed at how much was covered and how well the teacher, Kim Kapellusch, presented the materials. This course really gives you more than your money's worth! Thank-you so much." Linda Spenchian, Chatsworth CA
BENEFITS OF CERTIFICATION
Certification is important. Upon completion of our exceptional program you will receive full certification and the AHSC designation. What this means to you is, you can use this powerful tool in your business to develop almost instant credibility. The Academy of Home Staging Certification designation logo is free for you to use on any and all of your materials including business cards, website and marketing materials.
"The learning tools you've given me to start my own business are invaluable." Rose Fernandez - Santa Clarita, CA
tyler sofa
LIFETIME LEARNING AND PERSONAL COACHING
Another unique benefit of our program is that you may revisit the course at any time, for life, to reinforce or enhance your skill set at a deeper level. An expert is someone who knows the fundamentals at a deeper level and you will have the opportunity to become an expert. You will also have access to 3 hours of personal coaching on any and all projects at any time after graduating from the course. OR EXCHANGE YOUR LIFETIME BENEFIT FOR A LOW COST, CERTIFICATION PARTNER TRAINING.
MONEY BACK GUARANTEE
The most reputable businesses offer a money back guarantee. We also offer a money back guarantee. If after your first day in class, you decide the program is not for you, you will receive a refund of 75% of the full tuition immediately, no questions asked.
We understand you are busy. Most successful people are busy. If for some reason you are unable to attend the training you registered for, up to 2 weeks in advance, you may reschedule for any future event at no cost to you.


INCLUDED BENEFITS
40 hour home staging training program..........................$2550 Value
Expert Guest Speakers..............................................$350 Value
Personal CD of all of our business templates, formulas and contracts ..............................................................$595 Value
Starter Staging Kit.....................................................$85 Value
100+ page training manual............................................$750 Value
1 year membership to the Real Estate Staging Association .....$120 Value
(which provides discounts and advertising for your business)
Snacks & Lunch for 5 days............................................$100 Value
Transportation to the Projects..................................................................$20 Value
1 on 1 Coaching (3 hours) ...................................................................$750 Value
Lifetime Learning Benefit OR LOW COST PARTNER.............$5100 Value
Total Value is over $9000.00!!
YOUR INVESTMENT IS ONLY $2350.00

For course locations, pay options and dates, see this page: NEXT TRAINING September 21st, NEWPORT Beverly Hills, CALIFORNIA

Upcoming Training Begins October 19th, in Valencia, CALIFORNIA

"I can't thank you enough for everything - the information, exercises, forms, and even the verbiage was truly a complete package. However the support extended to us graduates by you after our course speaks volumes of your academy." Sondra Thieret - Palos Verdes, CA
EASY TO PAY, ENROLL TODAY!
We accept all Master Card and Visa, Paypal and money orders.
Call for our convenient payment plans 800.574.5576
Call now and get your business up and running in time for the busy summer months. Register a partner for certification for only $500! Call Kim Kapellusch directly at 818.726.6429 to register.
Wishing you a prosperous year. If I can support you in any way,
please let me know,
Kim Kapellusch
Creative Facilitator
staged room
The Academy of Home Staging
Valencia, CA
1.800.574.5576